Jose Luis Pastor
Director General of Rethink Marketing
DEVOTIONAL MARKETING: The reinvention of loyalty to the brands.
Jose Luis Pastor is a graduate in Business Management and Mk of ESIC, MBA Master of Nebrija University, Master in Communication and Advertising of ESIC and Focused program of IESE. Jose Luis has developed his professional experience as a marketing director in several private companies and in the field of marketing consulting applied to sectors such as tourism, real estate, pharmaceutical, food, ceramics and consumer goods among others. His experience is characterized by its strategic vision in branding and differentiation strategies.
Expert in differentiation marketing, market research and trends, today, he combines his teaching activity in various business schools in Spain and South America, with the Department of Rethink Marketing, his own consultancy where he advises on strategic and marketing decisions to companies like Rusticae (tourism sector), Baxter (pharmaceutics) or Unibail-Rodamco (a french-dutch multinational with more than 150 leisure and shopping centers in Europe).